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2026-09-27

Why is Yudkowsky so persuasive?

Disclaimer

Perspective 1 - target suffering

(I have copy-pasted this entire section from a comment I wrote on Lesswrong)

Copy-pasting from my website:

Study mass movements, political ideologies, propaganda, psychology, therapy, religion, pickup artistry, sales, art/music/dance to figure out how to break the core of people's psychology.

Most effective method is probably to target audiences that are suffering due to fear of death or job loss or relationship loss, and deliver your ideology as a potential solution to their problems. For instance, you can read about how religion helps people cope with death, or about how social left versus right divide polarises the sexual marketplace, or how labour unions organise against job loss. As a more specific example, you can read about how the 60s counterculture in US or the October revolution in Serbia made it attractive to be a rebel.

Weaker persuasion methods include becoming extremely confident and high status (see also: groupthink), and using rituals/music/marches/brand advertising/etc (see also: Krashen's input hypothesis). Memory tests might be useful for persuasion.

Consider persuading people in Taiwan.

Be either extremely honest or extremely good at deception. Do things that ensure you retain high self-esteem.

Lastly, get good at youtube scriptwriting to deliver your ideology effectively, and consider inviting people from GMU. Otherwise make art.

Yudkowsky has in fact followed a lot of this advice, and that is why he is as popular as he is.

The main problem here is that Yudkowsky's memeplex is highly targeted only at young atheist technical nerds, preferably those with bad christian upbringing, preferably those young enough to have not locked in to a career path yet, and so on.

There are many other factions in the culture war, and targeting those people is going to require different memeplexes. In particular, those who are Green or White on the magic the gathering colour wheel (I borrowed this idea from you), are going to feel completely unrepresented by Yudkowsky's ideas. And these people currently form a majority of US and world population.

Perspective 2 - target social dark matter

(Copy-pasted from from my post: Why I am not starting a religion?)

There are many lenses from which I can attempt to analyse this. The lens I prefer to discuss right now is social dark matter - whatever people are not willing to talk about in public is probably what is most important. Listed below are the common categories of social dark matter. I recommend memorising them by heart. This framework is as fundamental to my understanding of human behaviour as something like Maslow's hierarchy.

Traditional religions on SDM

Summarised

There are lot of nuances here I haven't tried to understand or explain. If you actually believe a traditional religion, I am not your best source for knowledge on this.

Pro-ASI religion on SDM

Summarised

I am not sure which of these most motivates people today, but if I had to guess it is probably immortality via mind uploading. This explains for example why Sutton and Schmidhuber, who are both in their old age, are also the most pro-ASI.

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